2024 Hot Wheels Target Exclusives

Starting in 2017, Target began offering exclusive Hot Wheels that are called Red Editions. These models are identical to the basic mainline and even share the same deco with their counterparts.  However, the Red Editions feature exclusive colors. There are 12 releases each year in four different cases.

In 2022, Hot Wheels also launched the Ultra Hots line which often features new models and Spectraflame paint.  Mimicking the series that was originally produced in the mid-eighties, this particular series includes 16 releases and can only be found at Target stores.